# Andy Lurs

Andy Lurs is an award-winning product designer, founder, and design leader with 18 years of experience turning complex ideas and systems into products that feel clear, confident, and elegant.

Andy Lurs is the professional name used by Andrii Liashchuk. Some awards and official product records therefore appear under Andrii Liashchuk or both names.

## Focus

Andy specializes in product design for fintech and other complex domains. His work combines product strategy, user experience, interaction design, and a close attention to visual craft.

## Current roles

- Head of Design at [Tara](https://tara.com/), a non-custodial financial product.
- Independent builder of [Plastic](https://myplastic.app/), a collection and discovery product for vinyl and CD collectors.
- Co-founder of [Selecto](https://selectoglobal.com/), a product design and development agency.

## Awards

Tara won a [UX Design Award](https://ux-design-awards.com/winners/2026-2-tara-non-custodial-wallet-meets-banking-ux) in the Concept category in 2026. The official winner page credits designer Andrii Liashchuk (Andy Lurs), with design by the Tara team.

## Canonical profile

- [About Andy Lurs](https://andylurs.com/about/)
- [LinkedIn](https://www.linkedin.com/in/andylurs)