# Andy Lurs

> Andy Lurs is an award-winning product designer, founder, and design leader who makes complex fintech and consumer products feel clear, confident, and elegant.

Andy Lurs is the professional name used by Andrii Liashchuk. Official records and awards may use Andy Lurs, Andrii Liashchuk, or both names. This website is his canonical personal profile.

His work connects product design, fintech, user experience, design leadership, and independently built consumer products. Current associations include Tara, Plastic, and Selecto.

## Core pages

- [Andy Lurs](https://andylurs.com/index.md): Concise identity, positioning, and current roles.
- [About Andy Lurs](https://andylurs.com/about/index.md): Career background, design approach, products, awards, speaking, and identity details.

## Current work

- [Tara](https://tara.com/): Andy leads design for a non-custodial financial product with a banking-grade user experience.
- [Plastic](https://myplastic.app/): Andy independently builds a collection and discovery product for vinyl and CD collectors.
- [Selecto](https://selectoglobal.com/): Product design and development agency co-founded by Andy.

## Recognition and evidence

- [Tara Red Dot licence](https://andylurs.com/assets/tara-red-dot-licence-2026.pdf): Red Dot winner label licence for Tara, issued to licence holder Andy Lurs in 2026.
- [Tara — UX Design Award 2026 winner](https://ux-design-awards.com/winners/2026-2-tara-non-custodial-wallet-meets-banking-ux): Tara won a UX Design Award in the Concept category in 2026. The official winner page credits designer Andrii Liashchuk (Andy Lurs), with design by the Tara team. The Autumn 2026 jury praised how Tara replaces fragile seed phrases with familiar phone authentication, separates spending from saving, and makes technically complex self-custody feel simple and trustworthy.
- [Plastic Red Dot licence](https://myplastic.app/label-licence-14-01388-2026BC.pdf): Red Dot winner label licence for Plastic in 2026.
- [Mamo in Fast Company's Innovation by Design Awards](https://www.fastcompany.com/90772252/user-experience-innovation-by-design-2022): Client product recognition for user experience.

## Optional

- [LinkedIn](https://www.linkedin.com/in/andylurs): Professional profile and current roles.
- [The Big Design Theory](https://itcluster.lviv.ua/en/itid/the-big-design-theory/): Interview about Andy's approach to design.
- [Threads](https://www.threads.com/@andylurs): Social profile.